A field guide to real sites, real editors, and real backlinks

Most “guest post submission” lists are 100+ names long and mostly unverified. This one is shorter, checked by hand, and comes with the framework to vet whatever you find on your own.

Quick answer

Guest post submissions are articles you write and submit to another website’s editorial team, usually in exchange for a byline, an author bio, and – on sites that allow it – a link back to your own site. The opportunities worth pursuing are relevant to your niche, reviewed by a real editor, and transparent about their rules. The rest is either link-selling or low-value volume, and Google’s own spam policies now say so explicitly.

What are guest post submissions?

Guest post submissions are articles written by someone outside a publication’s regular staff and submitted for review by that publication’s editorial team. If accepted, the piece runs under the writer’s byline with a short author bio, and – depending on the site’s policy – one or two links back to the writer’s own site or business. It’s also called guest blogging, guest posting, or contributing.

The exchange is straightforward on paper: the site gets free, hopefully useful content for its readers; the writer gets exposure to a new audience, a credibility signal, and sometimes a backlink. Where it goes wrong is when either side treats the arrangement as a link transaction first and a piece of writing second – which is exactly the pattern search engines have gotten much better at spotting.

What are guest post submissions?

Guest posting sits at the intersection of content marketing and link building, and it earns its place in an SEO strategy for reasons beyond the link itself:

Backlinks

A contextual link from a relevant, editorially reviewed site is still one of the clearer trust signals available - provided it's earned through genuine editorial review, not paid placement.

Referral traffic

A well-placed post on a site with real readers sends people who are already interested in your topic, which converts better than most cold traffic.

Brand visibility & authority

Appearing regularly in front of a niche's audience builds recognition that compounds - a single post rarely moves the needle, a consistent presence does.

Relationship building

A good pitch and a well-edited post can turn into a recurring contributor slot, a co-marketing opportunity, or a source relationship - value a one-off link never provides.

Topical relevance

Links and mentions from sites that are actually about your subject matter carry more weight than links from unrelated, high-metric domains.

E-E-A-T signals

Bylined contributions on respected, niche-relevant sites are one of the more concrete ways to demonstrate real-world experience and expertise - the "E-E" in Google's quality guidance.

The part most lists skip

Quality and relevance matter more than the number of links you accumulate. One guest post on a site your actual customers read is worth more than twenty placements on generic, unrelated “write for us” pages — and, per Google’s own link spam policy, large-scale guest posting with optimized anchor text is treated as manipulation, not marketing. More on that in the SEO-value section below.

How to evaluate any guest post submission site yourself

You will find sites that aren’t on any list, including this one. Before you pitch, run them through the same checks we used to build the table below.

13 guest post submission sites we checked by hand

Every site below currently publishes its own guest contribution or “write for us” guidelines in its own words – we read each one directly rather than pulling from another list. We skipped domain authority and traffic numbers here on purpose: third-party metrics change constantly and are easy to fake in a screenshot. Check current metrics yourself with any SEO toolbar before you pitch.

Website
Submission method
Link opportunity
Best for
Search Engine Journal SEO & Digital Marketing
Pitch specialist-niche article titles through the contributor form - no unsolicited full drafts or syndicated posts
Byline + bio; recurring contributor cadence preferred
Smashing Magazine Web Design & Development
Submit a 200–300 word outline via the contact form before writing the full piece
Byline + bio; editorially reviewed, no promotional or ghostwritten posts
Front-end developers and designers with practical, non-promotional expertise
Techopedia Technology (IT / Enterprise)
Fill out the contributor form with a writing sample attached
Paid; byline
Working IT professionals who can explain enterprise tech clearly
MakeUseOf Technology (Consumer)
Formal contributor application - an ongoing role, not a one-off submission
Writers wanting a recurring, paid role in consumer tech
BiggerPockets Blog Real Estate
Follow the published guest blogger guidelines and pitch your topic to the editorial team
Byline + bio
Real estate investors, agents, and lenders with practical, firsthand experience
mindbodygreen Health & Wellness
Email a pitch or draft to their submissions address per the published process
Byline + bio; every health claim must cite a credible or peer-reviewed source
Health practitioners and credentialed wellness experts
Content 1Matador Network Travel
Pitch through the Matador Creators platform - two paragraphs, not a finished draft
Paid; byline
Travel writers with a specific angle, not diary-style trip reports
Userpilot SaaS - Product / UX / Growth
Pitch a topic or submit a finished draft as a Google Doc
Byline + bio
Product managers, UX researchers, and SaaS growth practitioners
Process Street SaaS / Business Operations
Follow the guest posting guidelines page; selective, high editorial bar
Byline + bio
Ops, workflow, and SaaS writers who can back claims with real experience
Entrepreneur - Leadership Network Business & Entrepreneurship
Byline + bio; roughly one article per month
Founders and operators wanting a recurring platform, not a one-off link
onEntrepreneur Business, Startups & Finance topics
Submit original content per the published write-for-us guidelines
Byline + bio
Writers who want an easier entry point than top-tier business titles
Edutopia Education (K–12)
Email a pitch with an outline and educator bio to their guest blog address
Byline + bio; unpaid
Practicing teachers, school leaders, and instructional coaches
TargetBay E-commerce / SaaS
Submit via the guest post guidelines page as a Google Doc
Byline + bio
Established ecommerce professionals with platform-specific expertise

Guest post submission sites by niche

SEO & Digital Marketing

Search Engine Journal

SEJ runs a structured contributor program: you pitch your specialist niche and a few titles, an SEO content strategist evaluates the fit, and accepted contributors are encouraged into a recurring cadence rather than a single drive-by post. Syndicated or previously published material is not accepted.

Technology

Techopedia & MakeUseOf

Both run paid contributor programs rather than free one-off guest posts. Techopedia leans enterprise/IT and wants contributors who “work in the field, follow the news, and know how to tell a good story.” MakeUseOf skews consumer tech and is explicit that it’s looking for an ongoing relationship, not a single article.

Web Design & Development

Smashing Magazine

Smashing wants an outline first, not a finished article – it lets their editors help shape a piece before you invest in writing it. They’re explicit that content-marketing-flavored submissions from a nameless team member will be rejected; they want an individual expert with a point of view.

Real Estate

BiggerPockets

The BiggerPockets Blog reaches investors, agents, lenders, and other real estate professionals and explicitly wants how-to posts, tips, and well-researched lists over generic market commentary.

Health & Wellness

mindbodygreen

mbg’s guidelines are unusually specific about sourcing: any health claim needs a link to a peer-reviewed study, academic journal, or credible news outlet. That bar is exactly why a placement there carries more weight than a generic wellness blog.

Travel

Matador Network

Matador pays contributors and pitches move through a dedicated Creators platform. Editors are explicit that they want a specific, well-scoped angle – “history of food culture in Hokkaido,” not “things to do on Route 66” – and no personal diary-style trip reports.

SaaS & Business Software

Userpilot & Process Street

Userpilot accepts thought-leadership pieces on product management, UX, and customer success, and checks submissions for plagiarism. Process Street describes itself as “very picky” – a large, engaged blog audience with a correspondingly high bar for what gets published.

Business, Entrepreneurship & Startups

Entrepreneur (Leadership Network) & onEntrepreneur

Entrepreneur’s Leadership Network is a vetted, ongoing contributor membership rather than a single pitch – expect a real application process and a monthly publishing cadence once accepted. onEntrepreneur is a more accessible entry point for business, startup, and marketing topics if you’re not ready for a top-tier masthead yet.

Education

Edutopia

Edutopia wants pitches from people actually working in education – the guidelines ask for your role in a school or classroom, not your marketing title. It’s unpaid, but the audience is exactly the practitioner readership most education-adjacent brands want to reach.

E-commerce

TargetBay

TargetBay’s blog is aimed at merchants on Shopify, Magento, WooCommerce, BigCommerce, and similar platforms, and asks specifically for contributions from established ecommerce professionals rather than generalist marketers.

Where we couldn’t verify an open program – and what to do instead

Finance, mainstream lifestyle magazines, and local business publications are genuinely harder categories for open guest posting. Many of the largest finance and lifestyle titles publish through staff writers or a closed, invite-only expert network rather than a public submissions page – Practical Ecommerce, for instance, states outright that it “never publishes free posts, guest posts, or unsolicited posts,” despite ranking well and looking, on the surface, like a guest-post-friendly site. Rather than pad this list with unverified “finance write for us” pages (most of the ones we checked were exactly the kind of multi-niche, keyword-stuffed pages this guide tells you to avoid), the more reliable paths in these categories are: pitching smaller, vetted fintech or proptech company blogs directly; pursuing quoted-expert placements through journalist-source platforms (see the comparison table below); and, for local businesses, targeting local news outlets, chambers of commerce, and community sites instead of national “write for us” pages.

How to submit a guest post successfully

Build a shortlist of genuinely relevant sites

Relevance to your niche and audience matters more than raw traffic or authority metrics.

Read the site's actual guidelines page, start to finish

Word count, topic scope, and formatting rules are usually published - ignoring them is the fastest way to get rejected.

Read five to ten recent posts

Understand the tone, depth, and what's already been covered so your pitch isn't a repeat.

Pick two or three topics that fill a real gap

A pitch that references what they haven't covered signals you've actually done the reading.

Find the real editor or contact

A named contact beats a generic submission form, which beats a general "info@" inbox.

Send a short, personalized pitch

See the template below - specific and brief outperforms long and generic almost every time.

Wait the stated review window

Follow up once, politely, only after the timeline they gave you has passed.

Write to their exact spec once approved

Length, structure, sourcing, and image requirements - treat their guidelines like a client brief.

Follow every linking and formatting rule

Even if it means fewer links than you hoped for. Sites notice when contributors push back on this.

Submit, then follow up professionally

If you haven't heard back within their stated timeline, one polite check-in is appropriate - repeated follow-ups are not.

How to write a guest post pitch

The best pitches are short, specific to the publication, and make it obvious you’ve read their site. Here’s a structure to adapt – not to copy word-for-word.

Subject: Guest post idea for [Publication][topic in 5–8 words]

Hi [Editor’s first name],

I’ve been reading [Publication] for a while – [specific recent article] was genuinely useful because [one honest reason].

I write about [your specific area of expertise] and noticed you haven’t covered [specific gap]. I’d like to pitch two angles:

1. [Title idea one] [one line on the angle]

2. [Title idea two] [one line on the angle]

A little about me: [1–2 sentences of relevant experience]. Here’s a sample of my writing: [link].

Happy to adjust either idea to better fit what you need. If one’s a fit, I’ll follow your submission guidelines from there.

Thanks,

[Your name]

Guest post submission guidelines: what most sites actually require

Requirements vary by site – always defer to the specific publication’s page over this list – but these show up often enough to plan around:

Originality

Unpublished, non-syndicated content, usually checked with a plagiarism tool.

Word count

Commonly 800–2,000 words, though ranges vary widely by publication.

Sourcing

Claims and statistics backed with links to credible or peer-reviewed sources, especially in health and finance.

Author bio

Typically 2–3 sentences, sometimes with a headshot and one link.

Link limits

Often one contextual link in the body plus one in the bio - some sites allow none in the body.

Promotional restrictions

Most explicitly reject content that reads as an ad for your product or company.

Formatting

Short paragraphs, subheadings, and scannable structure are near-universal expectations now.

Images

Original or properly licensed images only - stock photos with unclear rights are commonly rejected.

AI-content policy

A growing number of sites now explicitly restrict or ban undisclosed AI-generated submissions - check for this specifically.

High-quality editorial site vs. low-quality link farm

While researching the list above, we read through dozens of “write for us” pages that didn’t make the cut. The pattern was consistent enough to build a checklist from it.

Signs of a real publication

Signs of a link farm

Guest posting mistakes to avoid

Are guest post backlinks still useful for SEO?

Yes, with real conditions attached – and no, they don’t guarantee rankings. Google’s own spam policies for web search explicitly list “links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” as an example of link spam, particularly when the arrangement is paid or done at scale. That guidance dates back to a 2017 warning about large-scale article and guest-post campaigns, and it has only been reinforced since.

What that means in practice:

The honest framing: guest posting works best as a way to reach a real audience and build a real relationship with a publication. When it does that well, the backlink is a reasonable byproduct – not the entire point.

Guest posting vs. other link-building strategies

Strategy
What it involves
Typical effort
Best when
Guest posting
Write a full article for another site's editorial team, usually with a byline and limited links
Medium–High
Digital PR
Pitch a newsworthy angle, original data, or study to journalists for uncredited coverage that includes a link
High
You have a genuinely newsworthy asset - original research, a survey, a timely hook
Resource link building
Ask sites that maintain "resources" or "further reading" pages to add your existing content
Low–Medium
You already have a strong reference asset - a tool, calculator, or comprehensive guide
Broken link building
Find dead links on relevant pages and suggest your content as the replacement
You have content that's a genuine, close match for what broke
Journalist source platforms
Respond to reporter source requests with a specific, quotable answer for a chance at a credited mention
Low per pitch, ongoing
You want quoted-expert links from major outlets without writing full articles
Business directories
List your business on reputable, niche-specific or local directories
Low
You're a local business needing foundational citations, not editorial authority
Niche citations
Get listed on industry-specific "best of" pages, associations, or directories
Low–Medium
You want topical relevance signals within a specific vertical